About
Sanel Studio
I'm Sanel Selimovic — an AI Product Architect & Designer with 10+ years in the SF startup ecosystem. I've shipped products at SoFi, SAP, Dell, SeaChange, and Funding Circle. I created PrismUI, Figma's most complete mobile UI kit.
Now I operate as Sanel Studio — a one-person product team. I architect, design, prototype, and ship. No account managers. No handoff chains. One senior practitioner who owns the problem end to end.
The clients I work with are typically funded startup founders (Seed through Series B) and enterprise product teams who need senior IC-level design, product architecture, and prototyping — delivered fast.
Approach
The AI-native workflow
I use AI the way architects use CAD — as production infrastructure that lets me deliver 10x the scope without 10x the team. Claude Code, Stitch, V0 — these are core tools in every project, not experiments.
This means I can build an 81-screen interactive prototype in 2 weeks. Or a 45,000-line native macOS app in 6 weeks. Or a complete PWA with calendar sync and PDF generation in 3 weeks. The speed is real because the tooling is real.
Experience