I architect, design, and ship your product — before most studios finish discovery.
One-person product team. AI-native workflows. The scope of a studio at the speed and price of a senior practitioner.
Selected Work
Recent projects
Native macOS Medical Imaging App — 45,000 Lines of Swift Built with AI
Built EndoMac Pro — a native macOS medical imaging application that replaces legacy Olympus Windows software for endosco…
Complete Mobile Banking Platform for a High-Risk Payment Institution
Designed the complete mobile banking app (iOS and Android) and web platform for Xace, a UK payment institution serving g…
Content Library Redesign + AI Analytics Dashboard for B2B MarTech SaaS
Redesigned the content management system (Media Manager) for ON24's Engagement Hub — a B2B MarTech platform powering ent…
Full Digital Presence + Google Ads for a Gastroenterology Practice
Built the complete digital presence for Endoscopia del Mayab, a gastroenterology practice in Mérida, Mexico — from websi…
Clinical Scheduling App — From Zero to Live PWA in 3 Weeks
Designed and built PrepSync — a mobile-first progressive web app that replaces 2-3 hours of daily administrative overhea…
Services
What I deliver
Product Architecture
PRDs, data models, information architecture, compliance design. The thinking before the pixels.
Design & Prototypes
Design systems, interactive React prototypes deployed to Vercel. Click-through, not static comps.
Go-to-Market
Google Ads, GA4/GTM configuration, SEO, landing page strategy. Design that drives revenue.
Approach
AI-native, not AI-novelty
I use AI development tools as core production infrastructure — not novelty. This means I deliver the scope of a 3-person team at the speed and price of one senior practitioner. Claude Code, Stitch, V0 — these aren't side experiments. They're how the work gets built.
Testimonials
What clients say
“The prototype looks FANTASTIC!! Love it.”
“Sanel is one of the most talented and versatile designers I've worked with. He thinks like a product owner.”