HealthTechWeb
Healthcare Website + Google Ads with 14.6% Conversion Rate
Endoscopia del Mayab — Hero Image
14.6%
Conversion Rate
Google Ads
Channel
Full GTM
Scope
Built the website, ran Google Ads, configured GA4/GTM, and achieved a 14.6% conversion rate for a gastroenterology practice. Full go-to-market execution from design to paid acquisition.
The Challenge
A gastroenterology practice in Mérida needed to attract new patients through digital channels. They had no website, no analytics, and no paid acquisition strategy. They needed the full stack — design, development, tracking, and ads — from one person.
What I Delivered
- Responsive website designed and developed
- Google Ads campaigns with keyword targeting
- GA4 and GTM configuration for conversion tracking
- SEO-optimized landing pages for key procedures
- Ongoing campaign management and optimization
Screen 1
Landing page optimized for Google Ads traffic — procedure info, trust signals, and call-to-action above the fold.
Screen 2
GA4 dashboard showing conversion funnel from ad click to appointment booking.