B2B MarTech SaaS Redesign — Content Library & Analytics
5 → 3 Concepts
Taxonomy
PRDs + Prototypes
Output
PRD-to-Design
Innovation
Redesigned ON24's content management system. Simplified a 5-concept taxonomy to 3, wrote PRDs, built React prototypes, and pioneered a PRD-to-design automation workflow.
The Challenge
ON24's content library had grown organically into a confusing taxonomy with 5 overlapping content concepts. Users couldn't find what they needed, and the analytics dashboard didn't connect content performance to business outcomes. The product team needed a senior IC to untangle the information architecture and ship a redesign.
What I Delivered
- Simplified content taxonomy (5 concepts → 3)
- Product Requirements Documents for content library redesign
- Interactive React prototypes for stakeholder review
- Analytics dashboard connecting content to pipeline metrics
- PRD-to-design automation workflow (pioneered internally)
Redesigned content library with simplified taxonomy — users find and organize assets across 3 clear content types.
Analytics dashboard connecting content engagement to pipeline metrics for B2B marketers.